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Tracking Inbound Marketing Campaign Links for Free - Rich Hessler Solar Sales Training

Tracking Inbound Marketing Campaign Links for Free


Using Google Analytics, a company can track inbound links from marketing campaigns for free. Read more to find out.

  • Obtain a domain from a hosting service like Go-Daddy, Arvixe, FatCow, or Super Green Hosting.

  • Set up a google account by clicking here.

  • Create a Trackable Link

    Google has set up a URL builder (Google URL Builder), which is separate from Google Analytics, that create a custom link for tracking click-throughs on marketing campaigns

    Unfortunately, the Google tracking link is extremely long.

google analytics url builder
  • Shorten the Trackable Link

    Fortunately, bit.ly provides an online service that shortens the URL. Simply create an account, copy and paste the long Google URL, and bit.ly will provide a short URL.

bit.ly shorten url
  • Add Shortened Link to Marketing Campaigns

    You can now track marketing campaigns.

  • Track your campaign in Google Analytics

    Every click will be tracked in Traffic Sources > Campaigns in Google Analytics. Remember, Google Analytics does not provide live tracking so it will take a few hours to update.

google analytics tracking marketing campaign

Tracking Inbound Marketing Campaigns

Rich Hessler
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