It reminds me of how this country was inspired in the 60’s by President Kennedy’s call to beat the Russians in a race to put a man on the moon.

According to The Global Solar Report Card by Green Cross, the USA is behind Germany and Japan in the deployment of solar.  Will we act now to build a competitive renewable energy market in order to avoid the fate of our auto industry?

Solar Deployment Scores

The ranking is based on a 100-point system that allocates a maximum of 30 points to the amount of solar installed so far, and the remaining 70 points to drivers for future growth (56 points for financial incentives, 12 points for regulatory incentives and 2 points for educational and advocacy efforts).

As the chart above highlights, the United States has a huge opportunity to deploy solar energy resources.  We need more solar educated salespeople meeting with home and business owners to provide education about the benefits of solar.

As a retired CPA, understanding the financial math is important to me.  Solar energy offers an incredible return on investment (7%-30%) with virtually no risk and no volatility. Solar incentives are great, but they are structured to be reduced as the technology is deployed.  Buyers waiting for the price of solar systems to go down will be unpleasantly surprised to learn the incentives also went down proportionately.  Solar incentives are like an employer’s match on your 401K and used to encourage long-term investments. 

An electricity consumer not seriously considering a solar system at this time is simply ignorant.  As sales professionals, we must take some responsibility; it is our duty to provide valuable information in a way the buyer can understand to make an informed decision.  Rich Hessler Solar Sales Training provides sales professionals the tools they need to sell solar systems.

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