Archive for February, 2010

Tracking Inbound Marketing Campaign Links for Free

Friday, February 12th, 2010

Tracking Inbound Marketing Campaign Links for Free Using Google Analytics, a company can track inbound links from marketing campaigns for free. Read more to find out.


  • Obtain a domain from a hosting service like Go-Daddy, Arvixe, FatCow, or Super Green Hosting.

  • Set up a google account by clicking here.

  • Create a Trackable Link

    Google has set up a URL builder (Google URL Builder), which is separate from Google Analytics, that create a custom link for tracking click-throughs on marketing campaigns

    Unfortunately, the Google tracking link is extremely long.

google analytics url builder
  • Shorten the Trackable Link

    Fortunately, provides an online service that shortens the URL. Simply create an account, copy and paste the long Google URL, and will provide a short URL. shorten url
  • Add Shortened Link to Marketing Campaigns

    You can now track marketing campaigns.

  • Track your campaign in Google Analytics

    Every click will be tracked in Traffic Sources > Campaigns in Google Analytics. Remember, Google Analytics does not provide live tracking so it will take a few hours to update.

google analytics tracking marketing campaign

Cold Calling – Tip 1

Rich Hessler
Solar Training Class

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Rich Hessler Solar Course

Friday, February 12th, 2010

Rich Hessler Solar Sales Training provides complete residential sales training course for a solar sales process. The sales training includes:
Understanding Photovoltaic Systems
Solar system estimate
Cost justification
Quality Solar Presentation
Handling Objections
Effectively closing a solar sale
Beginning a solar career
Complete Course Outline

Solar Business Development

All the benefits of a solar franchise with no initial investment.

Listen to Testimonials

If you are looking for solar work and solar jobs, we help graduates with executive and business development coaching, job searches, interviewing and solar lead generation.

After graduating from the course, you will be prepared to do a quality in-home photovoltaic solar sales presentation.

Fewer green jobs for AZ: Rep. Carl Seel against Arizona Renewable Energy Portfolio Standards

Thursday, February 11th, 2010

House Bill 2381, proposed by Rep. Carl Seel R-Phoenix, would prohibit requirements for Arizona utilities to produce energy from renewable sources. Rep. Carl Seel introduced the bill in response to the Arizona Corporation Commission setting an Arizona renewable energy portfolio standard of 15% by 2025.  The 15% Arizona renewable energy portfolio standard was established by an all-Republican commission in 2006.


Utilities have been charging customers for energy originating from renewable sources.  Most intend to employ renewable energy regardless of any standard or requirement imposed on them.  House Bill 2381 allows for customers to choose if they pay for renewable energy.  However, it is technically challenging to discriminate which customers are paying for renewable energy when all sources of energy feed into the same power lines.  Such a bill may be more appropriate after passing cap and trade legislation reflecting the true cost of fossil fuels.

Senate bill 1198 authored by Silvia Allen, R-Snowflake, looks to overturn the Arizona Corporation Commission’s 2007 decision to permit utilities to charge their customers for line extensions to new developments.  The policy has actually held back developers and devalued land that families were planning to build on.  Senate bill 1198 supplies free line extensions to new developments but would limit the utilities’ cost of any line extension at $10,000.    

The commission must protect the consumers and their policy prevents rate increases.  If utilities can still charge a separate tariff for line extensions, then they won’t have to roll those expenses into future rates, thus increasing customers’ monthly bills.

These two bills being introduced will change the shape of renewable energy in Arizona.  The two public agencies appear to be in a standoff and if they end up suing each other over who has ultimate authority in this matter, then Arizona’s renewable energy portfolio standard will be very much jeopardized. 

Rich Hessler, Principal

$24,000 Cash for Caulkers Program

Wednesday, February 10th, 2010

Define Cash for Caulkers Program: Retrofitting American homes for energy efficiency


Many Americans want to save money on their energy bills.  There are many ways to do so.
The White House is writing a proposal for an energy efficiency program previously known as Homestar nicknamed “Cash for Caulkers”.  The Cash for Caulkers program name is obviously derived from the popular “Cash for Clunkers” program.

Cash for Caulkers provides two types of incentives for homeowners.

“Silver Star Incentive” is the first type of Cash for Caulkers incentive.  The Silver Star Rebate helps with the purchase of energy efficiency products and services.  Silver Star Incentives are for retrofitting energy efficient appliances such as dishwashers and refrigerators, as well as, insulation, windows, and roof installation. 

“Gold Star Incentive” is the second type of Cash for Caulkers incentive.  The Gold Star Rebate rewards homeowners that reduce their home’s energy usage by 20% to qualify for up to $3,500 in rebates.  For every 5% in home energy reduction in excess of 20% earns another $1,500 in Cash for Caulkers rebates. 

The Cash for Caulkers program provides up to 50% of the total cost of energy efficient products and services.  Every homeowner is eligible for up to $12,000 each with no income restrictions.  A jointly owned residence may be eligible for $24,000 in energy efficiency rebates. 

The “Cash for Caulkers” program is expected to be funded with $10 billion. 

Rich Hessler, Principal

Florida Power and Light Desoto Next Generation Solar Energy Center: A sheep in wolf’s clothing?

Tuesday, February 9th, 2010

Florida Power and Light Desoto Next Generation Solar Energy Center: A sheep in wolf’s clothing?

As Florida Power and Light consumers struggle for green jobs and a healthier environment, nuclear power and politics have eliminated the residential and commercial photovoltaic solar industry in Florida as of January 2010.
Florida Power and Light consumers want to be energy efficient and leaders in renewable energy.  President Obama’s October 2009 visit to Florida Power and Light DeSoto Next Generation Solar Energy Center in Arcadia, FL was supposed to be a landmark for the growing renewable energy economy in Florida.  The goal of this investor-owned solar facility is:
·      Produce 42,000 megawatt-hours (MWh) from 90,500 solar panels
·      Power 3,000 homes for 7,000 residents
·      Provide electricity for 20% of Desoto County
The Florida Solar Energy Incentives Program is dead. This program received $14.4 million in federal funding from the American Recovery and Reinvestment Act of 2009 (ARRA). This funding was used to award rebates to systems in the application queue. No new applications are being accepted.
Florida sun hours make it ideal for photovoltaic solar systems.  Florida also needs to create green jobs from deploying distributed solar energy systems on residential and commercial property.
The Florida Power and Light Desoto Next Generation Solar Energy Center became a reality due to a provision in a 2008 state energy bill that allowed FPL to recoup all of its expenses for this and 2 other solar test projects totaling 110 megawatts (MW). 
THE SAME BILL is funding Florida Power and Light upgrades to 4 existing nuclear reactors in 2013 and 2014.  In addition, the bill funds 2 new nuclear power plants starting in 2018. 
Though Florida Power and Light can regain all of the $150 million Desoto Next Generation Solar Energy Center investment,  homeowners will still pay $.13-$.15/kWh.  Business rates as low as $.06-$.08/kWh are subsidized by homeowners and do not encourage energy efficiency and renewable energy upgrades. 
Unemployment is at an all-time high for Florida.  Prospects for green jobs supporting energy efficiency and renewable energy in Florida will require consumer action. 
Florida’s politicians have fallen behind most of the country in their commitment to support renewable energy goals.  The Florida legislature and Governor Charlie Crist are stalling on their responsibilities to enact green policies to improve the environment. 
Under 4% of Florida’s energy comes from renewable energy sources- only 1% coming from photovoltaic solar.  Florida’s energy efficiency goals are ten times less than 17 other states and are still being considered by the Public Service Commission.  Plans to create a reduction rule for greenhouse gas emissions have been postponed indefinitely by Governor Charlie Crist.
What can you do?  In politics, the squeaky wheel gets attention.
Rich Hessler, Principal
(949) 208-0221
To contact your Florida political representatives:
Gov. Charlie Crist (R) 850-488-4441


State Legislature Links   Sen. George LeMieux (R) Fax: 202-224-2237 Sen. Bill Nelson (D) Fax: 202-228-2183 Rep. Jeff Miller (R-1) Fax: 202-225-3414 Rep. F. Allen Boyd (D-2) Fax: 202-225-5615 Rep. Corrine Brown (D-3) Fax: 202-225-2256 Rep. Ander Crenshaw (R-4) Fax: 202-225-2504 Rep. Virginia Brown-Waite (R-5) Fax: 202-226-6559 Rep. Cliff Stearns (R-6) Fax: 202-225-3973 Rep. John Mica (R-7) Fax: 202-226-0821 Rep. Alan Grayson (D-8) Fax: 202-225-0999 Rep. Gus Bilirakis (R-9) Fax: 202-225-4085 Rep. Bill Young (R-10) Fax: 202-225-9764 Rep. Kathy Castor (D-11) Fax: 202-225-5652 Rep. Adam Putnam (R-12) Fax: 202-225-0585 Rep. Vern Buchanan (R-13) Fax: 202-226-0828 Rep. Connie Mack (R-14) Fax: 202-225-6820 Rep. Bill Posey (R-15) Fax: 202-225-3516 Rep. Tom Rooney (D-16) Fax: 202-225-3132 Rep. Kendrick Meek (D-17) Fax: 202-226-0777 Rep. Ileana Ros-Lehtinen (R-18) Fax: 202-225-5620 Vacant (19) Fax: 202-225-5974 Rep. Debbie Wasserman Schultz (D-20) Fax: 202-225-8456 Rep. Lincoln Diaz-Balart (R-21) Fax: 202-225-8576 Rep. Ron Klein (D-22) Fax: 202-225-8398 Rep. Alcee Hastings (D-23) Fax: 202-225-1171 Rep. Suzanne Kosmas (D-24) Fax: 202-226-6299 Rep. Mario Diaz-Balart (R-25) Fax: 202-226-0346