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Solar Marketing using a Solar Marketing Plan for solar business owners helps establish a budget and accountability for results.
Full-service branding, sales & marketing campaign development for solar contractors.
Leverage our experience in the 21 marketing channels to implement and track multi-channel solar marketing campaigns that drive website traffic and phone calls from solar prospects.
Activities are based on the busienss need and may include:
- The development and execution of brand initiatives and integrated marketing plans to achieve objectives for products and services.
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Develop and manage marketing and brand management operating budget.
- Develop marketing strategy for search marketing, website content, lead generation.
- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
- Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services.
- Serve as liaison with outside agencies on ongoing promotional campaigns.
- Lead search marketers, copywriters, graphic artist and other staff.
- Develop brand standards and style book/guide.Oversee development and production of promotional and collateral materials.
- Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Data capture for metrics reporting, A/B Testing and results by campaign by salesperson.
- Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Resolves conflict and facilitate changes in structure of marketing to ensure objective fulfillment and swift response to marketing problems and opportunities.
- Prepare marketing activity reports and present to executive management.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
Ask for a proposal today!
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